Peshawar Zalmi is Most Valuable PSL Franchise in All editions
The Pakistan Super League (PSL) franchise Peshawar Zalmi emerges as the largest franchise in terms of brand value for the fourth year in a row, Peshawar Zalmi is the No. 1 franchise in terms of brand value according to Nielsen Sports. Peshawar Zalmi, the finalist in the last 3 editions of the PSL, earned a brand value of $40.5 million rated by Nielsen.
PCB President Ehsan Mani said:
I congratulate Mr. Javed Afridi and Team Peshawar Zalmi for becoming the No. 1 franchise for the fourth consecutive year. Peshawar Zalmi’s sponsors and partners also earned the maximum mileage on PSL 4.
Peshawar Zalmi, Pakistan’s largest sporting entity, and PSL have once again emerged as the number 1 franchise in terms of brand value for PSL 4. According to Nielsen Sports, They rated Peshawar Zalmi at a brand value of $40.5 million, which is a 42% increase compared to PSL 3. The report also mentions that Peshawar Zalmi’s sponsors and partners also achieved the highest brand value on PSL 4. Nielsen had also declared Peshawar Zalmi, the largest franchise, for previous seasons.
Nielsen mentions that Peshawar Zalmi’s total media mileage involved in TV, social media, print media and online was the highest due to his interaction and connection with his fans. This allowed them to become the No. 1 franchise once again. Compared to the sponsors of other franchises, Peshawar Zalmi’s partners and sponsors gained the highest value.
Peshawar Foundation President Zalmi and Zalmi, Javed Afridi, said that
I would like to thank the fans and the Peshawar Zalmi team for this wonderful achievement. Thanks to your support, once again we have achieved this milestone.
I will continue the mission of #BringBackSmiles across Pakistan and not only focus on cricket, but also boost other sports. Peshawar President Zalmi urges. I’d love to watch some of Peshawar Zalmi’s matches in Peshawar as fans have waited long enough. It is your right to witness your heroes play in the City of Flowers.”
PCB President Ehsan Mani to Javed Afridi in his video message said that
I congratulate Mr. Javed Afridi and Team Zalmi on this wonderful achievement. It’s a big milestone to become the No. 1 franchise for the fourth year in a row.