PAYBACK India ropes in Yuvraj Singh as ambassador
The hero of World Cup 2011 from India, Yuvraj Singh, chosen as the brand ambassador PAYBACK India, the program of loyalty, multi-brand launched a campaign for the consumer: OH PAYBACK Chalao.
“It’s a real pleasure associated with PAYBACK. The brand is a pioneer and industry leader. They run a unique loyalty program and focus singularly on making their members ‘ lives more rewarding and fun. I hope to start a partnership as PAYBACK advances with the growth of its consumer and partner base in India, ” Yuvraj said in a statement.
The campaign aims to generate enthusiasm around the facility to earn and redeem points, PAYBACK in more than 100 brands through the new mobile app PAYBACK.
Currently, the PAYBACK network has brands in various categories and channels in the store and online.