MS Dhoni Becomes Brand Ambassador of CARS24
MS Dhoni has partnered with another brand after investing in the technology-focused used car and becomes the brand Ambassador of CARS24, which is experiencing the fastest growing growth in India. Dhoni is one of the company’s partners and will thus own equity in the company. The former Indian skipper will also be Gurugram’s brand ambassador. The investment is part of the D-Series of financing.
Vikram Chopra, CEO, and co-founder of CARS24 said the company is excited to have Dhoni on the board. Dhoni is one of the most popular cricketers on the planet and his addition will inevitably have a positive impact on the company’s popularity. Chopra also said the partnership seemed natural and perfect, with Dhoni and society sharing the same values.
“We are very pleased to welcome Mahi into the CARS24 family. He is a role model and hero to most Indians. His ability to constantly evolve, innovate and find solutions to all the problems that have been submitted to him over the years have made him the most famous captain in the history of India. These are the same values as at CARS24 and the partnership seemed natural and perfect. We also share a common love for cars, which makes it even more special,” Chopra told the IBT.
Dhoni Brand Ambassador of Cars24
Dhoni said that as a big fan of four-wheeled vehicles, it was easy for him to partner with the company.
“I am delighted to be part of cars24’s journey. In addition to being a fan of everything related to cars, I am also a fan of the companies of the new age that are disruptive, innovative and shaping the future. CARS24 is certainly one of those companies. They have great ambitions and I am delighted to work with them and help them achieve their goals,” said MS Dhoni.
Dhoni, meanwhile, is currently in Kashmir to serve the Indian army. The veteran cricketer is an honorary lieutenant-colonel of the Territorial Army Parachute Regiment. Dhoni took a break from international cricket to serve the army. He is currently with his battalion (106 Para TA Battalion) in the Kashmir Valley. Dhoni is also likely to raise the national flag on Independence Day in the Leh district of the new Territory of the Union of Ladakh.