IPL Indian Premier Leauge registers 13.5% growth in 2019 as compared to 18.87% in 2018
The cash-rich Indian Premier League (IPL) seen its growth slow to 13.5 percent overall this year in 2019, according to Duff & Phelps IPL 2019 brand valuation report. IPL experienced an 18.87 percent growth in brand valuation in 2018 and 2017 it was valued at Rs 33,912.34 crore approximately.
However, there was an increase in overall value to Rs 47.5 billion this year of 41.8 billion rupees in 2018.
Duff & Phelps, the global advisor who protects, restores and maximizes value for clients, announced the findings of its IPL Indian Premier League 2019 Brand Valuation Report, a comprehensive study on brand values in the league.
While the reigning IPL 2019 champions, the Mumbai Indians MI continued to top the charts for the fourth time with an 8.5% increase in brand value in Rs809 million, Kolkata Knight Riders KKR and Royal Challengers Bangalore RCB recorded an 8% decrease in the brand value to reach Rs 630 million and Rs595 million respectively.
The value of the Chennai Super Kings CSK brand increased by 13.1 per cent. CSK valued at Rs 732 million in 2019, which was Rs 647 million in 2018.
Delhi Capitals, which this time reached the playoffs, was the other big winner with an 8.9 percent increase in brand value. The value of the team increased from Rs 343 million last year to Rs 374 million in 2019.
A 20% increase in ad revenue this year and the recently renewed PayTM title sponsorship agreement (which has reached a 58% increase per game in the latest deal) are a testament to IPL’s continued popularity.
It resulted in a steady increase in the value of the ecosystem (which grew by 13.5% in terms of INR).
Asia Pacific Leader for Valuation Advisory Services and India Leader Varun Gupta, Duff & Phelps, said
Our IPL Indian Premier League Brand Values Report reflects the evolution of the modern paradigm of the cricket business.
As we move forward in the second decade of IPL, the league has gone from being a startup to a more mature, stable and profitable business. A 20% increase in ad revenue this year and the recently renewed PayTM title sponsorship agreement (which has achieved a 58% increase per game in the last deal) are testaments to IPL’s continued popularity.
This has resulted in a steady increase in the value of the ecosystem (which grew by 13.5% in terms of INR). However, for growth trajectories to maintain their strength, all teams must focus on their performance on the field as they continue to expand their footprint, smithy relationships, and generate revenue opportunities in growing markets.