The new Tata Safari is the IPL 2021 Official Partner
Tata Motors announced its partnership with the IPL 14h Season. The company announced that the new Tata Safari is the Official Partner of the VIVO IPL 2021. For the uncommon, Tata Motors launched the new Safari SUV in February.
The IPL 2021 Live Telecast Channel will begin on April 9th in Chennai and take place in 6 major cities including Delhi, Mumbai, Bangalore, and Kolkata, followed by the final match in Ahmedabad. Tata Motors said the company is looking to leverage this prestigious platform to display and drive the commitment towards the new Tata Safari.
Commenting on the partnership, Mr. Vivek Srivatsa, Head of Marketing, Passenger Vehicle Business Unit (PVBU), Tata Motors said: “This year’s IPL is special for us as the championship is back in its headquarters in India after a difficult year. The excitement of the 2021 tournament will be the highest as cricket fans in India look to welcome the glittering league to their stadiums. We are pleased to contribute to this enthusiasm by renewing our fruitful partnership with the Bahrain Chamber of Commerce and Industry for the fourth year in a row. The new Safari has received a huge response, particularly with regard to its premium design, best-in-class features, and exceptional customer convenience, and is making its IPL debut with this new avatar. We are working on innovative plans to capture the attention of viewers while receiving them from all over the country to support their teams. We are confident that this partnership will bring great value and look forward to sharing the joy of celebrating the Cricket League and our favorite sport with the fans once again. “
Tata Motors will showcase the new Safari at its host venues in Chennai, Mumbai, Delhi, Bangalore, Calcutta, and Ahmedabad. For the unfamiliar, Tata and IPL have been in the association since 2018. Last year, Tata Cruz was the official event partner. It is basically the 7-seater version of Harrier, and its prices range from Rs 14.69 lakh to Rs 21.45 lakh. The SUV is powered by a 2.0-liter turbocharged diesel engine that produces 173 hp and 350 Nm of torque. Options include a 6-speed manual transmission and a 6-speed automatic torque converter.