ICC announces an innovative digital content partnership with Facebook
The International Cricket Council ICC announced a ground-breaking and innovative partnership with Facebook to become the exclusive partner of rights of digital content for the world events of ICC in the Indian subcontinent and also will abstracts after the match in the rest of the world until 2023.
-ICC announced Partnership With Facebook-
The collaboration is based on the unprecedented digital success of the ICC World Cup 2019, which consolidated cricket’s position as one of the most viewed sports in the world, obtaining 4.6 billion video reproductions # CWC19 on the social and digital media platforms of ICC.
Facebook will carry a range of digital content over four years, including game summaries, key moments at play and other game content and features, giving the hundreds of millions of cricket fans in the region the opportunity to deepen their commitment to more content sports. Available than ever before.
ICC CEO Manu Sawhney said:
We are delighted to welcome Facebook to the global cricket family for this multi-year multi-market Partnership, which is the first time for our sport. The combination of one of the world’s most-watched sports with one of the world’s largest platforms is exciting for the future of our game.
The record growth in digital consumption at this summer’S ICC World Cup demonstrated cricket’s continued power to connect and engage more deeply with diverse audiences around the world. Throughout the competitive bidding process, we receive a great deal of interest from a variety of platforms, all of which recognize the phenomenal reach of cricket. On Facebook, we have a genuine partner who shares our ambition to continue to grow and deepen our commitment to cricket fans worldwide using their platforms, he said.
Facebook India vice president and Chief Executive Officer Ajit Mohan said: “We are excited to partner with ICC to bring the most exciting moments of cricket to Facebook Watch and to chart the next stage of technology-led transformation in cricket.”
Facebook, Instagram, and WhatsApp provide the ICC with an exceptional opportunity to take advantage of our family of apps to serve current sports fans, as well as attract a whole new generation of fans. Every day, people come to our platforms to talk and form friends around cricket. With this partnership, we can serve these fans with the kind of premium content that can ignite new conversations, new connections, and new followers.
Facebook is charting the future of AR and VR, and we are excited to bring the best of our innovations to fans around the world.”