Foxtel saves $ 180 million on sports broadcasting rights
Foxtel Cable Television Pty. Ltd. Foxtel, Cricket Australia’s media rights partner saves at least $ 180 million over the next three years thanks to reduced rates for sports broadcasting rights.
The digital platform originally signed a deal in June to make all remaining games of the 2019/20 Serie A season available to users in the UK and Ireland after the league’s post-lockdown return. That deal was the first live soccer content to come to LiveScore.
LiveScore’s StreamAMG over-the-top (OTT) service attracted 500,000 unique viewers in its first two months and secured a peak audience of 125,000 during coverage of AC Milan’s 4-2 win over Juventus on July 7.
The deal with Serie A was negotiated by Saran Media Group and agreed with Premier Sports, Serie A’s pay-TV rights partner in the UK. Series A international sales partnership with IMG is worth just over € 380 million (the US $ 428.2 million) a year, covering broadcast rights, club archival rights, betting rights, a marketing expense, and a fee for access to the broadcast signal.
The platform has also acquired other UK rights from IMG’s international elite football portfolio from 2020/21, garnering 142 top-tier live matches from the Netherlands Eredivisie, as well as 60 matches from the Chinese Super League ( CSL).
LiveScore has also reached an agreement with Portuguese pay-TV operator Sports TV and Primeira Liga’s global sales partner to show 102 live matches of the highest category of Portuguese football next season.
The free streaming service has also added South American soccer content with live rights agreements for 262 matches of the Copa Libertadores, Copa Sudamericana and Recopa de América del Sur tournaments, as well as the FIFA World Cup qualifiers. , the UEFA Champions League and the UEFA Europa League, and 21 Coupe de France Matches.
“After a fantastic start for our new free live streaming service LiveScore (FTA), we are excited that our offering is bigger and better for the new 2020/21 season,” Ric Leask, Director of Marketing for LiveScore, said.
“As well as returning to the hugely popular leagues in Italy and Portugal, by introducing a number of new competitions, we continue to innovate and offer our UK and Irish audience the most immersive sports coverage possible.
“This is an important step for LiveScore as we continue to expand our digital content offering.”
In addition to live matches, LiveScore, which has two million users in the UK, will continue to offer premium soccer content on-demand, including the best Spanish soccer highlights it obtained in a three-year deal signed in 2019 when it took on sponsoring La Liga’s Intel-powered 360 ° Playback feature.
Elsewhere in the European football rights market, Dutch pay-TV operator Ziggo Sport has signed a three-year extension to its agreement with La Liga, which now runs through the 2023/24 season.
Meanwhile, the top division of Polish football Ekstraklasa is also finalizing the renewal of the national broadcasting partnerships until 2022/23, with the pay-TV network Platforma Canal + and the public service television network TVP. Those contracts are reported to have a combined value of € 56.8 million (the US $ 66.8 million) per year in rights and production costs.